Why Bother With Search Engine Optimisation S.E.O?

Carrie Wallis

Why S.E.O is important

How important search engine optimization (SEO) is for your website? Well, S.E.O, when done effectively, will help to increase a website’s visibility on the search engines.

 This means that your website will show up in the top search results when someone searches for a keyword or phrase that applies to your business. Being in the top results can send thousands of targeted prospects to your website.

 In fact, smart SEO can help your business in many ways. Check out the benefits below:

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1 – You will see an increase in traffic

As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you should see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your conversions too, more people will opt-in to your gifts giving you the chance to build a relationship and showcase how you can help them.

2 – It will increase the credibility of your business

Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.

  • When you rank highly, your prospects perceive your business more favourably, which leads to an increase in sales, conversions, and brand recognition.

3 – SEO can lead to long-lasting results

Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards. The results compound over time, the longer your site is available, the more people will see it, resulting in more link clicks which in turn lead to higher S.E.O rankings.

  • By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI) over time.

4 – You are in control of the cost

Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI.

For example, working with Joint Venture partners who post links to your blog or site on their own site will add "backlinks" to your site, which in turn ranks your site higher for SEO. You will know the time and cost of building JV partners and thus can identify the cost of increasing backlinks to your site.

A backlink is simply any link that references your sites. These are viewed positively by search engines and can make a dramatic impact on your SEO ranking. If you think about it, this makes sense, search engines such as Google want to promote sites that are popular, thus increasing their own popularity.

5 – Your website will become more user-friendly.

A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too, making sure their experience is a positive one.

  • Improving your website’s user experience includes many aspects, including how quickly your website loads, how easy it is to navigate, and whether it is mobile-friendly.
  • By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines, as this is one of the known ranking factors.

6 - SEO helps encourage users to visit a local store

It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.

7 - Your social media following will increase

As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately opt-in to one of your gifts or request a consultation with you, they may still end up checking out your social media platforms, follow them, and then become clients later on.

These new followers can also share your marketing messages, leading to an increase in social traffic and sales.

8 - SEO helps put you ahead of your competitors

As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques, and there are many who do not pay attention to SEO.

SEO is incredibly important

SEO is incredibly important nowadays, and if you are not implementing it in your own online marketing activities, you are limiting your results, clients, and profits.

 Look at what your competitors are doing and see what you can do to rise above them. It will be worth your time and effort.

About The Author

Carrie Wallis

The Marketing Specialist for the Helping Professions.

Carrie delivers energising confidence to her clients by showing the exact steps you can take to find clients and market your services; along with the belief, "you can do it", needed to take action and implement.

When she is not serving her clients she can be found in the beautiful Southern Highlands enjoying a glass of Chardonnay with her beloved family.